In recent years the battle lines in business have be tightly drawn as the business landscape continues to become increasingly more competitive and requiring greater levels of creativity, managerial strategy and innovation to survive and hopefully in time, thrive.
The results of this competition are clear to see with data on global trends confirming a staggeringly high mortality rate for new businesses at around the 80% failure rate after 5 years of operation, based not so much on a lack of technical or functional skill related to the product but rather a lack of fundamental marketing and selling skills, required to help understand the market and subsequently how to position the product in a way that will resonate and appeal to the chosen target market audience.
Against this backdrop of intense competition, decreasing levels of customer loyalty, a darkening economic outlook and constantly evolving business technology and methodology,?the arrival of the new Dan & Matt Marketing Program has been specifically developed to address all the major components involved in effectively marketing and selling your organisation, its brands and individual products to it chose market audience.
Iconic marketing and sales key opinion leaders, Daniele Lima and Matthew Pollard in their new Dan and Matt Marketing Program, have developed and produced a definitive set of ten expansive DVDs which break down the combined Marketing Planning and Selling processes into 10 ?simple, logical and practical steps that are both pragmatic and intuitive as they guide you through the rigors of constructing a marketing plan that will endure the stresses of the most competitive market place and help position your products in a way that is viable, sustainable and ultimately profitable.
Each of the ten modules combines state of the art skills based theory and knowledge, combined with key market place examples that highlight how this theory is translated into real world marketing, branding, positioning and complete step by step implementation of brand and sales strategy.
As well the program is further supported by the addition of a complimentary marketing workbook that can be downloaded at NO COST?and used in conjunction with the workshop modules to capture the key?learning?for your business?and product range, where the specific plans for your brands can be captured and documented formally as part of the ongoing marketing planning process.