Renowned Marketing Authority ? Driving Cutting Edge Strategies and Plans for Optimal Performance and Business Outcomes.
Daniele Lima is one of the most influential and sought after sales and marketing consultants and business trainers in the land. With over thirty years of proven industry experience, he has developed a reputation for commercial and educational excellence with an enviable track record of achievement and business success with dozens of leading household brands and organisations.
Daniele is a recognised authority on marketing, social media, electronic marketing, engagement and community building. In recent times he was chosen by VECCI to develop all seven workshops used as the educational platform for the Federal Government funded Digital Enterprise Program, where he continues to deliver the workshops as well as routinely perform the business to business, one on one coaching sessions with program participants.
Through his own company:? he has established a formidable reputation within this space and has built up an impressive array of top tier companies, organisation and associations which include such names as: ?Bristol-Myers Squibb, The AFLPA, Mills Oakley Lawyers, Harris Scarfe, New Balance, Astra Zeneca, Geelong Football Club, The Melbourne Rebels, Desa Electrical, The Law Institute of Victoria, Burson Auto Parts, Crown Leadership International, Camec, Reece, Salesforce, Zero.com, the Successful Investor, The Australian Institute of Management (AIM) ?and many others.
He has been published, quoted or interviewed by dozens of leading news sources and magazines including: The Melbourne Age, The Malta Times, SBS Radio, The Canberra Times, The Bulletin, Marketing Magazine, Anthill, Business Excellence, My Business, Professional Marketing, leadership Excellence, Inside Retailing and dozens of other major industry publications including: Qantas and Virgin Blue Voyeur magazines, Australian Doctor Weekly, The Consultant Surveyor, Mortgage & Finance, The Australia and New Zealand Notary Society and The Journal of Australian Pharmacy.
He is also the co-author of the critically acclaimed marketing text:??Marketing Works: Unlocking Big Company Strategies for Small Business, which received universal endorsement from the media and academic reviewers alike with its unique ability to demystify and simplify the marketing planning process in a way that made the most important functions and processes accessible to all readers in all market areas.
Michael Morrison, Former Principal Researcher, The National Centre of Retail Studies wrote:
?At last a book about marketing has been written by people who actually do understand what marketing is. Marketing Works has taken the complexity of marketing and presented it in a practical and user friendly format. Read it, act on it and make a difference now.?
Dr Bernice Kotey, Senior Lecturer & Co-ordinator ? Small Business and Entrepreneurship, New England Business School, University of New England wrote:
??I congratulate the authors for their easy to read book, full of great marketing ideas for small business.?
Born and still currently residing in Melbourne Australia, Daniele continues to divide his time between consulting which includes business writing, social media marketing consulting, media commentating, business mentoring, accredited course designing and business strategy development where he is widely sought after by SME and large companies alike.
As a manager Daniele has also had a plethora of experience working for large multinationals such as Caltex Petroleum and Bristol-Myers Squibb in a myriad of roles ranging from Regional Training and Territory management to Sales and Marketing Product Management, where he has won a multitude of industry awards still hold both sales and marketing records for his brands.
Daniele academic background is Business where he graduated from Swinburne University with majors in both Marketing and Economics, and is both a Certified Practicing Marketer (CPM) and a Marketing Fellow of the Australian Marketing Institute.
Daniele is also the Founder and Managing Director of:? Road Scholars Training and Strategic Consultancy and is heavily involved in all aspects of sales, marketing, social media and training, where he routinely consults with both multinationals and SME businesses. Through his involvement in Road Scholars, he has developed and designed several nationally accredited business courses in the areas of: Marketing, Social Media, Selling Skills,
Negotiation Skills, Conflict Resolution, Emotional Intelligence, Behavioural Styles, Time and Project Management, Customer Service, Developing Teams and Individuals, Sales Management, Product Management and Building Client Relationships.
He is a frequent key note speaker for Organisations such as: The Victorian Chamber of Commerce (VECCI), Australian Institute of Management (AIM), The MBA: CEO Round Table, the Victorian Small Business Council, The NSW Chamber, The Australia and New Zealand Notary Society, The Victorian Law Institute, The Department of Innovation, Industry and Regional Development, Energise Enterprise, the AFL Players Association and the Australia & New Zealand Pharmaceutical Market Research Society.
Don't Be Shy. Get In Touch!
If you are interested in our program, but have a few questions, send us an inquiry and we will get back to you as soon as we can!